Privacy Policy

Effective Date: 01/01/2025

Last Updated: 01/01/2025

Wizel Digital ("we", "our", "us") is committed to protecting your privacy and ensuring you have a positive experience when engaging with our services, website, and communications. This Privacy Policy outlines how we collect, use, store, and share your personal information in accordance with applicable laws including:

• The Privacy Act 1988 (Cth) (Australia)
• The General Data Protection Regulation (GDPR) and UK Data Protection Act 2018 (UK/EU)
• The California Consumer Privacy Act (CCPA) (US)

By using our services, you consent to the collection and use of your information as described in this policy.

1. Information We Collect

We collect personal and business information through various means including website forms, email, Klaviyo integrations, direct communication, and analytics tools.

A. Personal Information

• Full name
• Email address
• Phone number
• Business name and address
• Billing details
• Job title or role
• IP address
• Browser and device data

B. Marketing & Campaign Data

• Email and SMS campaign performance metrics
• Customer segmentation data from Klaviyo
• Preferences, tags, and custom properties

C. Automatically Collected Data

• Cookies and tracking pixels (on our site or via Klaviyo campaigns)
• Usage behavior on our website
• Communication preferences and engagement

2. How We Use Your Information

We use the information collected for purposes including:

• To deliver marketing services (e.g., email flow setup, campaign creation, segmentation, reporting)
• To communicate with you about your account or services
• To improve our website and offerings
• To send newsletters, promotional emails, or updates (only if you've opted in)
• To ensure legal compliance with regulatory requirements
• To troubleshoot and support client accounts and performance issues

3. Sharing of Information

We do not sell your personal information. However, we may share information with trusted third parties for the purposes described above:

• Klaviyo (as our core service platform)
• CRM, billing, and communication tools (e.g., Stripe, Notion, Slack, Calendly)
• Legal or regulatory bodies, if required by law
• Subcontractors or freelancers, who are bound by confidentiality and data protection agreements

4. Legal Basis for Processing (GDPR/UK)

Under the GDPR and UK Data Protection Act, we process your personal data based on the following lawful grounds:

• Consent – when you opt into communications or provide information voluntarily
• Contractual obligation – when processing is necessary to fulfill a service you request
• Legitimate interest – for internal analytics, service improvement, or marketing (where permitted)
• Legal obligation – for compliance with applicable law

5. Your Rights (By Region)

Australia (Privacy Act 1988)

• Access and correct your personal information
• Make a complaint about a breach of the Australian Privacy Principles (APPs)

United Kingdom / EU (GDPR)

• Access, rectify or erase your data
• Restrict or object to processing
• Withdraw consent at any time
• Data portability
• Lodge a complaint with the ICO or other supervisory authority

United States (CCPA – California)

• Know what personal data is collected, used, shared, or sold
• Request deletion of personal data
• Opt out of the sale of personal data (we do not sell data)
• Non-discrimination for exercising CCPA rights

6. International Data Transfers

As we may operate across multiple countries, your data may be transferred and stored outside your country of residence. We ensure all transfers comply with applicable data protection laws and are safeguarded by appropriate measures such as Standard Contractual Clauses or equivalent mechanisms.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. You may request deletion of your information at any time, and we will comply unless legal or operational requirements prevent us from doing so.

8. Security Measures

We take reasonable and appropriate steps to protect your data using industry-standard security practices including:

• SSL encryption
• Two-factor authentication
• Data access restrictions
• Regular audits and monitoring

However, no system is 100% secure. If you suspect any misuse of your data, please contact us immediately.

9. Cookies and Tracking

Our website uses cookies and tracking technologies to provide better user experience and analytics. You may choose to disable cookies in your browser settings, but this may affect site functionality.

We also use tracking pixels in our Klaviyo campaigns to measure engagement.

10. Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from individuals under 16 years of age.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. Continued use of our services after changes signifies your acceptance of the revised policy.

12. Contact Us

If you have questions, concerns, or would like to exercise your data rights, you can reach us at:

Wizel Digital
Email: johnny@wizeldigital.com
Address: 420 George St, Sydney NSW 2000

You may also contact:

• Office of the Australian Information Commissioner (OAIC) – for Australian residents
• Information Commissioner’s Office (ICO) – for UK residents
• California Attorney General’s Office – for US/California residents